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Einbinder & Dunn, LLP is committed to providing high-quality, cost-effective solutions for all of its clients' legal problems. The partners and their experienced staff of associates take a hands-on approach to each matter. The attorneys are responsive and proactive, working only in each client's best interest to achieve superior results.

Intellectual Property - Protecting Your Brand

When your ideas are the foundation of your business, it is critical to protect them. At Einbinder & Dunn, LLP, we have a history of providing legal counsel to businesses throughout the New York City area, nationally and internationally. Our focus is on helping our clients protect their ideas from theft. This is critical when the loss of a fresh idea or the weakening of your brand identity can mean substantial business losses.

There are many different ways to protect your intellectual property. The best approach is to structure an intellectual property strategy that combines multiple legal tools. By working with an experienced lawyer, you may be able to obtain protection through the federal government, as well as by putting contracts in place. At Einbinder & Dunn, LLP, we pursue these diverse strategies for our clients:

  • Structuring entities to hold intellectual property
  • Confidentiality agreements
  • Nondisclosure agreements
  • Registration with the United States Patent and Trademark Office

Intellectual Property Protection for Your Business

Our clients include both established businesses with existing customer bases and emerging businesses pursuing growth. We understand the serious impact that intellectual property violations can have on each.

Regardless of the nature of your business, the best way to prevent the theft of your brand and products is to seek a lawyer's counsel on design and brand identity. Lawyers can help you register and protect your ideas. At the New York law offices of Einbinder & Dunn, LLP, we have done a great deal of intellectual property work for businesses in New York and nationwide, so we know what tools work best to protect your ideas.

Contact Our New York and Nationwide IP Attorneys

For questions or additional information about protecting your brand, please contact Einbinder & Dunn by filling out our contact form. You can also call 866-490-4909 or 212-391-9500. We invite you to speak with our attorneys and experienced support staff regarding branding, licensing and other intellectual property concerns.

Contact an Attorney Now! We are available to answer your legal questions.
News & Events

Click here to listen to the interviewOn Monday, April 16th, 2012, Julie Lusthaus was interviewed in a 30 minute segment about Franchising on WVOX 1460 AM radio by Marsha Gordon, President & CEO of The Business Council of Westchester. Click here to listen to the interview.

Michael Einbinder was named a Legal Eagle by franchise-industry publication, Franchise Times. The magazine bases this designation on peer recommendations and contributions to the franchise industry, such as writing for legal publications and speaking at franchise events. Michael has received this recognition for the last seven years.

Julie Lusthaus was a featured presenter at the Westchester Franchise Expo: "Meet the Franchisors," an Educational and Interactive Expo for Prospective Business Owners on April 25, 2012. Click here to register for the event.

Michael Einbinder and Terrence Dunn co-authored "A Franchisee's Guide to Franchisor Bankruptcy" which was published in the fall 2011 edition of the Franchise Law Journal. Click here to view the article.

Michael Einbinder had participated in the African American Real Estate Professionals of New York, Inc. (AAREPNY) Breakfast Panel "Opportunities in Urban Retail" on February 16th 2012.

Michael Einbinder recently spoke at the New York Public Library’s Science, Industry and Business Library’s event “New Business Ownership Workshop” on January 17th 2012.

Julianne Lusthaus was a featured speaker for American Arbitration Association’s Best Practices in Franchise Arbitration webinar on December 13, 2011 at 1:30 – 2:30 pm EST.

Michael Einbinder recently presented a Continuing Legal Education program for Lawline.com through its online legal education service entitled “Franchising Under New York Law.”

Michael Einbinder was a presenter of a program entitled “Anatomy of a Franchise Lawsuit” at the American Bar Association's 34th Annual Forum on Franchising in October 19 - 21, 2011 in Baltimore, Maryland.

Julie Lusthaus spoke at the American Bar Association’s 34th Annual Forum on Franchising on the strategies and tactics every franchise lawyer should know on October 19 – 21, 2011 in Baltimore, MD.

Julie Lusthaus has been appointed to the American Bar Association’s Forum on Franchising 2011 Nominating Committee.

The ABA Forum on Franchising has just published a Franchise Litigation Handbook and Michael Einbinder is an author of a chapter on discovery in franchise litigation.


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Einbinder & Dunn, LLP
104 West 40th Street, Floor 20
New York, NY 10018
Toll Free: 866-490-4909
Phone: 212-391-9500
Fax: 212-391-9025
E-Mail Us
New York Law Office

Of Counsel Office
159 Millburn Avenue
Millburn, NJ 07041
Toll Free: 866-490-4909
Phone: 973-921-2000
Fax: 973-921-2929
E-Mail Us
Millburn Law Office

Einbinder & Dunn, LLP Unique Perspective. Experienced Approach.®